The bottle materializes an ecological way of consuming milk, it has a cute appearance and it changes the common understanding of what ‘green’ products and materials are able to achieve.
It enables consumers to enjoy milk as a natural good and gives also small and medium size producers the ability to enter the regional market. Therefore the concept additionally contains a distribution system and combines short transport distances and a tight network of supply points. The bottle itself allows a convenient carrying and gives milk a new value. Its recognizable shape shows high uniqueness and communicates the way of how the ‘Tumbler’ should be used. The tumbling moves of the bottle remind the consumer that ‘all-natural milk’ has to be shaken before it’s ready to drink. The one-liter container as well as its cap are made of 100% PLA (= polylactic acid). Only if it’s broken, the bottle has to leave the endless circle of being used, returned and refilled with fresh and locally produced milk. Because damaged bottles are fused, they can supply the need of new raw-materials. In this way every ‘Milk-Tumbler’ is part of a technical cycle and becomes immortal.
The ‘Milk-Tumbler’ is only a concept so far, nevertheless it gives a perfect example of how well-designed products can generate a balanced symbiosis of ecological and economical interests.
Klima Award – IPP Integrierte Produktpolitik / Behörde für Stadtentwicklung und Umwelt
NDR Hamburg Journal 17. April 2013
The Milk-Tumbler in the media:
radio-interview (Magnus Fischer at WDR 5 scala „Geschmackssachen“) 18. Jan. 2013 Klick here to listen
design made in hamburg 2012 / IDENTITY Magazin
FUTURZWEI Zukunftsalmanach 2015/16 Herausgeber: Harald Welzer + Dana Giesecke + Luise Tremel //
With its strict codex of purely natural fermentation and the focus on the maker himself »Tomar Bien“ is part of a new vine philosophy. Developed by Mutter the brand represents the stimulating mix of diverse culinary and cultural backgrounds within the Vine Naturel segment. The label design explains the wine as a real character and ensures a clear differentiation of three varieties regardless to existing categories.